New generation car manufacturers have demonstrated that innovation can be grabbed by new players and it seems that the whole industry is balancing between panic and euphory.

Car Manufacturers must prepare to be the craftsmen of new user experiences that connects to new users or see other new actors take over.

The tension increases with a dramatic urgency towards winning the electric car competition added to a still undefined economic crisis.

The overall subject is known in innovation theory where new ready technologies are being tuned to meet real unidentified usage.

A syndrome of that moment is already visible in the low adoption of ADAS technologies and their partial rejection: 60% of them are perceived negatively & 15% of the drivers disable annoying ADAS features...
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At Aisin Mobility, we explore the finesse of that question around usage and engage in practical and research effort to decipher ​the necessary ingredients that can meet user new appropriation of these possibilities.

A user? No myriads of users...
We strongly believe that innovation adoption must be modulated per various type of users: elderly versus youngsters, urban versus rural and many other differentiators. The enquiry into what type of user profiles will predict adoption is reflected in the  necessity of having versatile implementation of these innovations.